What+the+Road+Symbolizes+and+Businesses



 If you chose any of the options of our poll, **you’re right**!  Because Route 66 symbolizes all these things! When you travel on this road, you’re trying to run away from the industrialized, modern, technologic New America. You’re looking for that feeling of a time when America was ingenuous. Not only does Route 66 underscore the importance of the automobile as a technological achievement, but, perhaps equally important to the American psyche, it also symbolizes unprecedented freedom and mobility for every citizen who can afford to own and drive a car. The road that connects the East to the West of the country brought prosperity to many people and created many towns. During the Great Depression of the 1930s, Route 66 served as the corridor through which approximately 210,000 refugees traveled on the “Road of Flight” towards the promise of a better life in the West. For thousands of returning American servicemen and their families, Route 66 represented more than just another highway. In 1990, the U.S. Congress passed Public Law 101-400, the Route 66 Study Act of 1990. The act recognized that Route 66 "has become a symbol of the American people's heritage of travel and their legacy of seeking a better life.” Commercially, the image of Route 66 is in the consciousness of the entire planet. People in other countries don’t speak English, have never been to the U.S., but can recognize the image of the sign of Route 66. Everything went through it: food, travelers, new businesses and progress ...  Taking advantage of the mythical image, ease of interlacing the image to something good, a lot of traders have created logos based on the fame of the road that was the most important route of economic development of the last century.
 *  Examples: **



====Frank and L.E. Phillips were two of the original experts in gas. They started prospecting for oil in 1903 and founded Phillips Petroleum company in 1917. Since then, the company has grown considerably and has expanded its product. Phillips 66 also has a history with US Highway 66. In 1927, on the "Mother Road" during a test drive of a newly developed high-octane gasoline, the vehicle reached a cruising speed of 66 mph. The new fuel was named Phillips 66. Even the logo was inspired by the road signs that dot the length of the historic highway. ====






 * ExxonMobil, is an American multinational oil and gas corporation. It is a direct descendant of John D. Rockefeller's Standard Oil company and was formed on November 30, 1999, by the merger of Exxon and Mobil. Its headquarters are in Irving, Texas. It is affiliated with Imperial Oil which operates in Canada. ||